Sr. Content Marketing Manager - Industrial (B2B)
New
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Siemens Digital Industries SoftwareIndustrial Software
Boston, MA; Toronto; London | Rotterdam | Amsterdam | Munich | Berlin | Erlangen | Frankfurt | Stuttgart; United StatesFull-TimeSenior
Salary102,500 - 184,500 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceSEOWordPressSEMrushAhrefs
Requirements
- 7+ years of B2B content marketing experience.
- Exceptional writing and editing skills suitable for technical topics and executive audiences.
- Demonstrated ability to translate complex technical concepts (data pipelines, cloud architecture, security) into compelling narratives.
- Strong grasp of SEO fundamentals and experience driving measurable organic growth.
- Proven track record collaborating with product marketing and engineering teams.
- Familiarity with the modern data stack or cloud security landscape.
- Hands-on experience with Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms like WordPress.
- Portfolio of published technical content such as long-form guides or whitepapers.
- Process-oriented with experience in AI-driven writing and research tools.
Responsibilities
- Manage content across blogs, articles, long-form, video scripts, webinars, and social snippets.
- Develop thought leadership programs for company executives.
- Partner with cross-functional marketing teams to translate positioning into content programs.
- Collaborate with subject matter experts to produce accurate, practitioner-grade content.
- Execute organic content strategy including keyword research, topic clustering, and on-page optimization.
- Track content KPIs including organic traffic, engagement, MQL contribution, and pipeline influence.
- Serve as content partner for product launches and sales enablement.
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