Operations & Marketing Lead (B2B)
F
Forge PointIGaming SEO
EuropeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English, Ukrainian
- Required Skills
- SEOLead GenerationCRM
Requirements
- Proven, hands-on B2B marketing experience with a track record of building and running pipelines.
- Demonstrated success in generating qualified demo calls and nurturing leads through the funnel.
- Strong command of CRM tools and marketing operations including segmentation, automation, and reporting.
- Demonstrated ownership of LinkedIn as a primary demand and outreach channel.
- Experience shaping and executing PR and thought-leadership strategies.
- Operational and systems-minded approach to cross-functional collaboration.
- Excellent written English and Ukrainian proficiency.
- Ability to communicate credibly with technical and operator audiences.
- Experience in iGaming B2B marketing is a strong plus.
- Familiarity with SEO tools such as Semrush, Ahrefs, or Google Search Console is a plus.
- Understanding of SEO infrastructure concepts like domains, redirects, and indexation is a plus.
Responsibilities
- Identify target iGaming operators and drive inbound and outbound demand to generate qualified demo calls.
- Manage CRM setup, hygiene, segmentation, workflows, and reporting to ensure effective lead tracking.
- Develop and execute LinkedIn strategy for both organic presence and targeted outbound outreach.
- Own the PR strategy, including narrative development, media relations, and community building.
- Serve as the operational link between Product, Development, and Sales to align messaging and strategy.
- Track and report on funnel and channel performance using data-driven insights.
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