Web Developer & Digital Analytics Specialist
New
D
DATAMARK, Inc.Marketing Technology
THIS ROLE IS ONLY AVAILABLE REMOTE IN FL, TX with occasional possible travel.Full-TimeMiddle
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments; at least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.
- Required Skills
- HTMLCSSJavascriptSEOCRM
Requirements
- Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related field.
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing.
- At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.
- Working knowledge of front-end technologies: HTML, CSS, and JavaScript.
- Experience with web development tools such as Adobe Dreamweaver.
- Strong proficiency in website management, CMS updates, page builds, and site structure.
- Hands-on expertise with GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models.
- Ability to monitor performance, mobile responsiveness, accessibility, and site redirects.
- Analytical skills to evaluate user behavior and identify conversion friction points.
- Experience supporting paid media and email campaigns through tracking validation and performance diagnostics.
Responsibilities
- Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
- Implement and support technical SEO initiatives, including metadata, indexing, schema, and internal linking.
- Own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
- Analyze user behavior and conversion performance to identify friction points and recommend improvements.
- Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring data reliability.
- Build email templates, schedule and deploy campaigns, and maintain email marketing operations.
- Manage marketing technology integrations and automations across CMS, CRM, analytics, and ad platforms.
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