Head of Marketing
R
Revive MediaAdtech / SaaS
United StatesFull-TimeManager
Salary$155,000 - $180,000
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Job Details
- Experience
- 7+ years
- Required Skills
- Budget managementHubSpotCRM
Requirements
- 7+ years of experience in B2B marketing with direct ownership of demand generation and pipeline.
- Fluency in adtech, programmatic, or CTV.
- Demonstrated experience shaping go-to-market for feature launches, product repositioning, or vertical expansion.
- Proven experience managing a marketing budget with P&L accountability.
- Experience running multi-channel demand generation campaigns spanning paid, organic, email, and outbound.
- Track record of building PR or communications programs.
- Ability to forecast and report marketing performance to leadership.
- Experience negotiating vendor contracts and managing external teams.
- Experience hiring and managing a lean team.
- Experience partnering with RevOps and sales on CRM/database hygiene and lead routing.
Responsibilities
- Own brand strategy, positioning, and competitive differentiation for the Convoy platform.
- Build and execute multi-channel demand generation campaigns across paid, organic, email, and outbound channels.
- Develop and execute go-to-market strategies for product feature launches and vertical expansions.
- Manage the end-to-end event strategy, including vendor negotiation, budget, and onsite execution.
- Direct website restructuring, creative direction for design assets, and content strategy across channels.
- Manage the annual marketing budget, forecasting pipeline contribution and reporting performance to leadership.
- Partner with Sales, RevOps, and Customer Success to optimize lead routing, win-back campaigns, and messaging.
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