- Own the marketing strategy and roadmap aligned to revenue and business goals.
- Build, manage, and grow a high-performing marketing team.
- Develop and execute go-to-market strategies and lead product launches.
- Translate complex product capabilities into clear business value for pharma and life sciences audiences.
- Build out a content marketing engine including thought leadership and case studies.
- Manage multi-channel demand generation programs including email, digital, ABM, and paid/organic channels.
- Own external communications strategy, including press, analyst relations, and executive visibility.
- Lead strategy and execution for major industry conferences and events.
CRM