Director of E-Commerce
P
PAXCannabis E-Commerce
Remote - USAFull-TimeDirector
Salary$145,000-190,000 and equity
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Job Details
- Experience
- 5+ years
- Required Skills
- ShopifyCompliance
Requirements
- 5+ years of experience leading e-commerce, digital merchandising, or loyalty functions in performance-driven consumer organizations.
- Proven P&L ownership with the ability to interpret contribution margin reports.
- Expert-level Shopify knowledge, including experience with headless architectures (e.g., Builder.io, Hydrogen).
- Hands-on experience with modern attribution and analytics tools like Triple Whale and GA4.
- Significant experience in age-gated regulated categories (cannabis, CBD, alcohol, nicotine).
- Experience managing e-commerce across multiple countries, including localization, VAT/duties, and regional compliance.
- Experience operating Amazon (Seller/Vendor Central) and building affiliate/creator-commerce programs.
- Proficiency with tools such as Klaviyo, Asana, and Jira.
- Strong communication skills for presenting strategic insights to executive leadership and the board.
- Demonstrated ability to manage lean teams and external agencies.
Responsibilities
- Lead global headless storefront operations (Shopify and Builder.io) across US, Canada, UK, and EU.
- Direct paid media strategy and organic discovery to improve funnel efficiency and lower CAC.
- Manage the measurement stack, including Triple Whale and GA4, to ensure attribution accuracy.
- Drive lifecycle marketing through Klaviyo and manage loyalty and referral programs.
- Navigate regulatory compliance for age verification, shipping, and payment processing.
- Build demand forecasts, manage DTC P&L against targets, and report to executive leadership.
- Lead and develop internal teams and manage agency and vendor partnerships.
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