Senior Digital Marketer
New
R
Remote RavenMortgage, Financial Services
Kenya. PhilippinesFull-TimeSenior
SalaryCompensation up to $12 per hour
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Job Details
- Languages
- Professional written English
- Experience
- 5 or more years of hands-on paid media experience
- Required Skills
- Lead GenerationCRM
Requirements
- 5 or more years of hands-on paid media experience with a focus on Google Ads and Meta Ads.
- Demonstrated track record of generating mortgage, financial services, or high-ticket consumer leads at scale.
- Expert-level Google Ads proficiency including search, LSA, Performance Max, and bidding strategies.
- Expert-level Meta Ads proficiency including campaign structure, audience building, and CAPI/tracking.
- Strong analytical skills with the ability to make decisions based on data.
- Experience with GTM, GA4, Meta Pixel/CAPI, and CRM attribution.
- Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI.
- Professional written English suitable for CEO-facing reporting.
- Self-directed remote worker with the ability to own projects from strategy to execution.
Responsibilities
- Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max.
- Manage Meta Ads strategy including prospecting campaigns, retargeting, and creative testing.
- Drive consistent, high-quality inbound mortgage leads and optimize conversion funnels.
- Set up and maintain accurate conversion tracking using GA4, GTM, and Meta CAPI.
- Deliver actionable performance reports on spend, leads, CPL, and lead-to-close rates.
- Ensure all ad creative and messaging complies with RESPA, TILA, and mortgage regulations.
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