Social Media Strategist

B
BraftonContent Marketing
Open to candidates anywhere in the CaribbeanContractMiddle
Salary not disclosed
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Job Details

Experience
2+ years
Required Skills
Project ManagementData analytics

Requirements

  • Bachelor’s degree required; studies in Marketing, Communications, or a related area preferred.
  • Minimum 2+ years of relevant work experience.
  • Proven experience in managing paid social media campaigns with a track record of driving results.
  • Strong analytical and problem-solving skills with experience using data to inform strategy.
  • Excellent written and verbal communication skills for client and internal collaboration.
  • Ability to work in a fast-paced environment and manage multiple clients simultaneously.
  • Experience and knowledge of social networks such as Twitter, LinkedIn, Instagram, and Pinterest.

Responsibilities

  • Develop and implement organic and paid social media strategies that align with overall marketing goals.
  • Build and manage paid social media advertising budgets, including campaign planning, execution, and optimization.
  • Plan and create monthly organic content calendars, including post copy, visual asset creation, and scheduling.
  • Create and deliver comprehensive and actionable reports on campaign and organic performance and ROI.
  • Conduct market research and analyze competitor strategies to stay current with industry trends and best practices.
  • Participate in client-facing calls and respond to email communications in a timely manner.
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