Digital Marketing Specialist - Content, Email & Web
New
S
Smart EnergyHome Electrification / Renewable Energy
This role is open only to candidates located in the Philippines, Australian Head Office hoursFull-TimeMiddle
Salary12 - 13 USD per hour
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Job Details
- Experience
- 2+ years
- Required Skills
- FigmaShopifyGoogle AnalyticsSEODigital MarketingWordPressA/B testingCanva
Requirements
- 2+ years in digital marketing, content or growth marketing, agency or in-house.
- Strong copywriting experience across email, web, landing pages, or digital ads.
- Working design skills in Figma, Canva or similar.
- Confidence in a CMS such as WordPress, Webflow, Shopify or similar.
- Ability to independently edit, build and publish digital content.
- Familiarity with Google Analytics (GA4) and digital performance metrics.
- Experience running basic A/B tests, or the ability to pick it up fast.
- Understanding of SEO and interest in AI search and AEO.
- Commercial curiosity and interest in conversion behavior.
- Tertiary qualifications in Marketing, Communications or similar, or equivalent practical experience.
Responsibilities
- Turn campaign and lifecycle briefs into written, designed, built and quality-checked emails.
- Build, edit and publish landing pages in the CMS from concept through to live.
- Run A/B tests across headlines, layouts, CTAs, and pages to lift conversion rates.
- Write digital ad copy and design ads for various platforms and placements.
- Optimize content to improve organic search visibility including AI search and Answer Engine Optimisation (AEO).
- Analyze campaign performance using GA4, CRM, and ad platform data to inform optimizations.
- Repurpose customer testimonials, reviews, and case studies into marketing assets.
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