Digital Marketing Specialist – Meta Ads & Content

New

Remote Employee BPODigital Marketing

Philippines, 9:00pm - 6:00am Philippine timeFull-TimeMiddle

SalaryCompetitive Basic Salary

Apply NowOpens the employer's application page

Job Details

2–3 years of hands-on experience in digital marketing, preferably with a strong focus on Meta Ads.
Proficiency in Meta Ads Manager and Facebook/Instagram advertising.
Experience with audience targeting, retargeting, campaign optimization, and lead generation.
Experience creating or coordinating social media content and ad creatives.
Ability to analyze campaign performance and make data-driven decisions.
Good understanding of digital marketing KPIs and advertising metrics.
Strong written and verbal English communication skills.
Ability to manage multiple campaigns and priorities with minimal supervision.
Experience with CRM platforms such as HubSpot, Salesforce, or GoHighLevel.
Basic experience with Canva or other content creation tools.
Basic knowledge of Google Ads.
Experience working with lead-generation or appointment-setting campaigns.

Create, launch, and manage Facebook and Instagram advertising campaigns.
Monitor campaign performance and optimize budgets, targeting, creatives, and ad placements.
Conduct audience research and develop targeted campaigns based on customer profiles.
Develop and test ad creatives, copy, and messaging to improve engagement and conversions.
Perform A/B testing on audiences, creatives, copy, and campaign strategies.
Create and coordinate social media content aligned with campaign objectives and brand guidelines.
Track key performance metrics such as CTR, CPC, CPL, conversion rates, and ROAS.
Analyze campaign data and prepare regular performance reports.
Identify opportunities to improve lead quality, conversion rates, and campaign efficiency.
Coordinate with the sales or appointment-setting team to ensure a smooth lead handoff.

View Full Description & ApplyYou'll be redirected to the employer's site