Senior Manager, Product Marketing

New

Seed HealthBiotech / Health

This position is 100% remote-USFull-TimeManager

Salary$160-190k + equity + benefits

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Job Details

8+ years of B2C product marketing and brand management experience.
Background in VMS, nutraceuticals, or specialty ingredients.
Proven track record of retail execution.
Strong strategic instincts with data mastery, including experience managing budgets, pricing, and forecasting.
Experience collaborating cross-functionally with R&D, regulatory, sales, and product teams.
Ability to translate complex technical/scientific concepts into high-impact marketing messages.
Experience building data-driven business cases.
Probiotic or international expansion experience is a plus.

Lead and champion innovation pipelines across multiple biotics categories, prioritizing high-impact product launches that push boundaries.
Own the commercialization journey end-to-end—from initial concept and positioning to packaging, merchandising, consumer validation, and GTM execution.
Build data-driven business cases that pinpoint category whitespace, establish strategic pricing, and drive sharp forecast modeling.
Partner closely with Innovation and R&D to translate breakthrough science and complex technical features into compelling, accessible storytelling.
Craft bold product positioning, claims, and messaging alongside cross-functional teams, ensuring total alignment with our brand ethos.
Guide core brand messaging to deliver a seamless, elevated consumer experience across all touchpoints.
Provide strategic vision for marketing and channel leads across GTM rollouts and lifecycle management to guarantee market impact.
Analyze market and competitive dynamics to uncover emerging trends and turn them into major growth opportunities.

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