Senior Product Marketing Manager
New
S
SoSafeB2B SaaS, Cybersecurity
Fully remote from anywhere in Germany, or hybrid from one of our offices in Cologne, Munich or BerlinFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- CybersecurityStakeholder management
Requirements
- 5+ years of experience in B2B SaaS product marketing, solutions marketing, or segment marketing.
- Proven track record of producing segment-specific or lifecycle-specific positioning.
- Demonstrated ability to write in buyer-centric language focusing on situations and outcomes rather than feature lists.
- Proficiency with competitive intelligence tools and activating insights into field-facing content.
- Proven AI fluency with daily use of AI tools for research, messaging iteration, and content generation.
- Strong cross-functional operating skills to align Product, Sales, and CS stakeholders.
- Experience in cybersecurity or HR tech is preferred.
- Experience contributing to solution sets and commercial packaging is preferred.
- Background in structured pre-launch validation processes is preferred.
Responsibilities
- Own messaging for defined priority segments including lifecycle stages, maturity tiers, geographies, and industry verticals.
- Develop segment-specific value propositions that address the buyer's situation, consequences of inaction, and specific solutions.
- Define solution sets and architectures that align SoSafe capabilities with business outcomes.
- Partner with the Commercial CoE to inform pricing, packaging, and bundling decisions.
- Develop a library of scalable GTM assets including talk tracks, battle cards, and demo scripts using AI-driven workflows.
- Validate messaging and content through rep feedback sessions and customer interviews.
- Monitor industry trends, regulatory developments, and competitive dynamics to inform segment strategy.
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