Director, Marketing Operations
New
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Spring FertilityFertility Healthcare
Remote based in one of our regions (CA, NY or OR)Full-TimeDirector
Salary150,000 - 190,000 USD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Project ManagementCRM
Requirements
- Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
- 7–10+ years of experience in marketing operations, healthcare/clinical operations, or practice management.
- Proven experience translating marketing strategy into operational execution across multiple locations or sites.
- Experience partnering with clinical, provider, or medical stakeholders on content or communications.
- Strong analytical skills with experience building and owning KPI reporting connecting marketing to volume outcomes.
- Fluency in systems and processes including dashboards, CRM or patient funnel reporting, and project management tools.
- Ability to travel approximately 20% of the time.
Responsibilities
- Serve as the primary point of connection between marketing and clinic/practice operations, translating campaigns, promotions, and market initiatives into clear, executable plans.
- Partner with local clinic leadership to ensure campaigns, offers, and patient-facing materials are implemented consistently and on time.
- Anticipate and resolve operational barriers like staffing, scheduling capacity, and intake processes.
- Build repeatable playbooks and toolkits for clinic teams to execute national and local marketing campaigns.
- Develop marketing activation plans for new clinic openings, market expansions, and local growth initiatives.
- Own clinical volume KPIs including new patient volume, appointment conversion, and clinic-level demand.
- Lead post-campaign reviews to assess execution and clinical volume impact.
- Manage the Community Manager and oversee patient education and ambassador programs.
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