Senior GSI Marketing Manager
New
J
JobgetherB2B Marketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementDigital MarketingData analytics
Requirements
- 3–5 years of B2B partner marketing or alliance marketing experience.
- Experience supporting Global Systems Integrators is strongly preferred.
- Demonstrated ability to develop and execute joint marketing plans, co-marketing programs, and co-selling initiatives.
- Experience collaborating cross-functionally with sales, alliances, field marketing, and marketing operations.
- Strong project management skills to coordinate multiple campaigns, partners, and deadlines.
- Excellent written and verbal communication skills for creating partner-ready marketing materials.
- Strong stakeholder management skills for working across functions, regions, and organizational levels.
- Analytical mindset to use campaign/pipeline data to evaluate performance and demonstrate ROI.
- Knowledge of B2B marketing processes, marketing automation, and digital marketing systems.
- Familiarity with lead scoring and nurturing methodologies is a plus.
Responsibilities
- Develop and execute integrated marketing plans with key GSI partners to increase awareness, engagement, and pipeline for joint solutions.
- Plan and support joint events, webinars, executive engagements, and other partner activities aligned with go-to-market priorities.
- Create and manage co-branded marketing assets, including case studies, solution briefs, enablement materials, and customer success content.
- Collaborate with global and regional partner teams to activate go-to-market strategies through events, content, and campaigns.
- Partner with Sales and Field Marketing teams to execute joint marketing plays and ensure performance is tracked effectively.
- Manage program budgets and monitor key performance indicators, campaign results, and return on investment.
- Coordinate day-to-day communication with strategic partners to ensure deliverables, timelines, and stakeholders remain aligned.
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