Product Marketing Manager - South Asia
New
J
JobgetherDigital Assets, Web3
Based in IndiaFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisMarket ResearchCRM
Requirements
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related discipline.
- At least 3 years of hands-on experience in cryptocurrency or Web3.
- Demonstrated experience developing go-to-market strategies for complex consumer, fintech, trading, financial, or technology products.
- Strong understanding of product adoption, marketing principles, growth frameworks, customer lifecycle management, and campaign strategy.
- Proven ability to independently manage large-scale marketing initiatives from concept and planning through execution, measurement, and optimization.
- Strong analytical capabilities, with the ability to interpret data, identify trends, diagnose performance challenges, and turn insights into actionable growth strategies.
- Excellent written and verbal communication skills, with the ability to simplify complex products and technologies into clear, compelling messaging.
- Deep understanding of South Asian markets, including consumer behavior, local marketing channels, communities, cultural nuances, and competitive landscapes.
- Strong cross-functional collaboration and stakeholder-management skills.
- Ability to operate strategically while remaining comfortable with hands-on execution and campaign delivery.
- Entrepreneurial mindset, strong sense of ownership, and ability to work effectively in a fast-paced environment.
- Strong interest in emerging technologies, digital assets, Web3, and evolving consumer and financial behaviors.
Responsibilities
- Own end-to-end go-to-market strategies for priority products across South Asian markets, covering product launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.
- Define campaign objectives, target audiences, positioning, messaging, and execution plans aligned with measurable business outcomes.
- Conduct market research and competitive analysis to identify customer needs, market opportunities, and growth opportunities across the region.
- Develop and execute campaigns, including campaign concepts, copywriting, stakeholder coordination, product and design collaboration, launch management, and post-campaign analysis.
- Adapt global product positioning into locally relevant messaging, campaigns, and educational initiatives that reflect South Asian user behaviors, languages, cultural nuances, and market dynamics.
- Partner with Legal, Compliance, Policy, and regional stakeholders to ensure marketing initiatives are locally appropriate, compliant, and aligned with applicable risk standards.
- Conduct user research and analyze customer feedback to generate insights that inform product positioning, roadmap priorities, and regional growth strategies.
- Drive product adoption and engagement across owned, earned, paid, community, CRM, in-app, and lifecycle marketing channels.
- Design, launch, measure, and optimize experiments that improve campaign performance and establish scalable product marketing programs.
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