Director, Brand & Advertising Strategy
New
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Sono BelloCosmetic Surgery
Fully remote in the Chicago, IL area or Greater Seattle areaFull-TimeDirector
Salary$175,000 - $220,000 + Bonus
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Job Details
- Experience
- 10+ years
- Required Skills
- Digital MarketingAccount Management
Requirements
- 10+ years of experience in brand advertising, account management, account planning, brand strategy, integrated marketing, or consumer brand management.
- Background in senior agency account leadership or planning, or in brand management at a CPG or scaled consumer company.
- Demonstrated success leading major advertising campaigns for a scaled consumer-facing brand.
- Significant TV and video advertising experience, including strategy, creative development, production, and agency management.
- Strong understanding of consumer insight, positioning, value propositions, and messaging architecture.
- Experience managing both brand-building and direct response advertising.
- Ability to lead a mixed portfolio of external agencies and internal resources.
- Broad experience across TV, video, digital, social, and direct response channels.
Responsibilities
- Develop integrated advertising strategies that support both brand building and demand generation.
- Translate business goals, consumer insights, and brand positioning into messaging frameworks and briefs.
- Lead campaign development and execution across TV, video, digital, social, and direct response.
- Manage external agency partners, ensuring accountability to strategy, budget, and timeline.
- Lead and develop an internal team responsible for production, influencer partnerships, and content.
- Partner with service line, media, and analytics teams to sharpen creative strategy using performance data.
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