Vice President, Marketing & Branding
New
N
Nightingale CollegeHigher Education
Location: RemoteFull-TimeVp
Salary193,000 - 210,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of progressive marketing leadership experience, including at least 5 years at the VP or senior director level.
- Required Skills
- Lead GenerationMarket Research
Requirements
- 10+ years of progressive marketing leadership experience.
- At least 5 years at the VP or senior director level.
- Experience in multi-state or nationally scaled enrollment/lead generation marketing programs.
- Prior experience in higher education; nursing education or healthcare-adjacent education required.
- Proven success implementing Salesforce CRM.
- Experience building UTM/attribution infrastructure.
- Track record leading cross-functional marketing teams (performance, brand, direct, and market research).
- Strong analytical capability to translate market-level data into strategy.
- Experience managing vendor relationships with performance-based accountability.
Responsibilities
- Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand around shared enrollment goals.
- Serve as the primary decision-maker across performance marketing, direct marketing, brand, and market research.
- Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets.
- Shift reporting to market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program.
- Optimize Salesforce CRM as the marketing system of record and maintain UTM tracking infrastructure.
- Design and deploy real-time lead scoring and manage the vendor ecosystem based on performance benchmarks.
- Lead national brand campaigns and localized market campaigns.
- Act as executive sponsor for marketing initiatives and coordinate with enrollment leadership on conversion strategy.
View Full Description & ApplyYou'll be redirected to the employer's site
