Short-Form Content Strategist
C
CoinPokerCrypto Poker
Austria, Belgium, Cyprus, Denmark, France, Germany, Malta, Netherlands, North Macedonia, Portugal, South Africa, United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven track record of growing short-form audiences for a brand, publisher, or personal channel.
- Strong understanding of the game of poker.
- Deep working knowledge of short-form performance metrics.
- Ability to brief editors and creatives on content structure including hooks, pacing, and payoff placement.
- Strong grasp of audience psychology and platform mechanics.
- Judgment to distinguish durable structural principles from short-lived trends.
- Comfortable operating as a senior individual contributor.
- Ability to provide feedback that measurably improves creative output.
Responsibilities
- Own the structural direction of all short-form content, briefing editors and creatives on hooks, retention structure, payoff placement, pacing, and platform-native formatting.
- Apply a strong understanding of poker and audience psychology to content selection and structure, identifying which hands and moments carry genuine tension, drama, or humour.
- Identify, develop, and industrialise repeatable content formats with demonstrated performance, and retire underperforming ones.
- Conduct a weekly performance review of all published short-form content, covering reach, hook retention, watch-through, and shares and saves per reach.
- Publish a written iteration summary translating learnings into updated briefing standards.
- Identify top organic content and flag boost candidates to performance marketing; collaborate with creative, CRM, and ambassador teams.
- Monitor platform algorithm changes, emerging formats, and competitor activity, reporting relevant findings to the team.
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