Associate Director, Paid Social
New
D
Directive ConsultingB2B Marketing
Remote - CanadaFull-TimeManager
SalaryThe annual base salary range for this position based in the United States is $100,000- $135,000 USD with bonus eligibility.
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Job Details
- Experience
- 4+ years experience working at a performance/digital marketing agency; 2+ years people management experience
- Required Skills
- Data AnalysisPeople ManagementGoogle Analytics
Requirements
- 4+ years of experience working at a performance/digital marketing agency (B2B experience preferred).
- 2+ years of people management experience.
- Deep expertise in paid social advertising, specifically LinkedIn Ads and Meta.
- Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar tools.
- Strong understanding of Paid principles (ICP research, ad copywriting, bid management, and campaign optimization).
- Analytical ability using Google Analytics, GA4, or Excel to drive data-based campaign optimization.
- Proven success managing mid-market or enterprise accounts.
- Strong storytelling and communication skills for data-driven strategic articulation.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Availability for travel to visit clients approximately once per year per client.
Responsibilities
- Lead a pod of up to 8 Social Media Strategists.
- Set goals for each client engagement within the pod.
- Ensure client accounts follow best practices and company methodology for social advertising.
- Support strategists in earning campaign approvals and overcoming barriers.
- Provide proactive leadership, structure, and clear expectation setting for team members.
- Manage client relationships, drive renewals, and identify cross-sell opportunities.
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