Paid Social Strategist
New
D
DirectiveB2B Marketing
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 2+ years experience working at a performance/digital marketing agency.
- Hands-on experience supporting B2B clients.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of LinkedIn Ad Units including conversation ads, document ads, and CTV.
- Proficiency in LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance using Google Analytics, GA4, or Excel.
- Proven and measurable success with mid-market or enterprise accounts.
- Experience with audience segmentation by tier and job title.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
Responsibilities
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Confirm lead routing is accurate within a CRM.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting.
- Drive cross-sells, upsells and referrals via client relationships.
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