DTC Creative Strategist - US Market
U
UMAEZDTC Marketing
United StatesFull-Time
SalaryCompetitive base salary (range shared during the process) plus performance commission tied to concepts that validate and scale
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Job Details
- Required Skills
- A/B testing
Requirements
- Direct-response experience including scripts, hooks, or ad concepts that have run on Meta or TikTok.
- Proven ability to provide real performance numbers for past creative work.
- Strong copywriting skills across both video and static formats.
- Solid grasp of consumer psychology and US market dynamics.
- Proven experience in deep competitive research and market intelligence.
- Comfort with a fast, iterative workflow.
- Ability to own the creative pipeline and handle high-volume testing.
- High standards for output with a low-ego approach to feedback.
Responsibilities
- Develop 15–20 new ad concepts weekly across video and static formats.
- Conduct deep research into high-impact angles and market awareness stages for US audiences.
- Write compelling, high-converting direct-response scripts for cold traffic.
- Create detailed briefs for editors and designers to ensure efficient execution.
- Analyze weekly performance data to document and optimize winning concepts.
- Iterate on successful concepts to validate and scale results.
- Collaborate with the Lead Strategist, designers, and editors to maintain high testing velocity.
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