Head of Channel & Alliances Marketing
J
JobgetherB2B Marketing
Based in GermanyFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Senior-level experience in channel, alliances, or partner marketing within a B2B environment.
- Proven track record of driving partner-led revenue growth and contributing to commercial objectives.
- Experience designing and delivering tailored marketing programmes for partner ecosystems.
- Strong understanding of demand generation, pipeline management, and marketing investment optimization.
- Data-literate with the ability to translate metrics into measurable business impact.
- Experience managing and developing a marketing team.
- Proven ability to lead and influence cross-functional teams and stakeholders without direct authority.
- Excellent communication and relationship-building skills, comfortable engaging with senior executives.
- Ability to understand complex technical products and translate them into compelling positioning.
- Strong strategic thinking combined with an execution-oriented approach.
- Willingness and ability to travel regularly across Europe.
Responsibilities
- Own and execute the European Channel & Alliances marketing strategy aligned with regional and global commercial objectives.
- Develop and manage joint marketing plans with strategic partners including VARs, MSPs, MSSPs, and system integrators.
- Design and scale partner growth campaigns to generate demand and strengthen ecosystem performance.
- Manage marketing-sourced and marketing-influenced pipeline targets and co-op/market development budgets.
- Lead go-to-market messaging for services-oriented growth areas such as security and incident response.
- Lead, develop, and motivate a high-performing marketing team.
- Embed AI-native ways of working to improve insights, personalize engagement, and automate workflows.
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