Senior Associate – Marketing & Communications
New
J
JobgetherMarketing & Communications
IndiaFull-TimeSenior
Salary450,000 - 500,000 INR per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- Data AnalysisCRM
Requirements
- 2–4 years of experience in email marketing, digital marketing, marketing automation, or marketing communications.
- Bachelor’s or Master’s degree in Marketing, Communications, Business, Journalism, or a related discipline.
- Hands-on experience with Salesforce Marketing Cloud (SFMC) is highly preferred.
- Strong expertise in email marketing strategy, campaign execution, audience segmentation, and automation workflows.
- Excellent written communication and copywriting skills, with the ability to create clear, engaging, and audience-relevant content.
- Good understanding of CRM systems, customer journeys, and audience engagement practices.
- Strong analytical mindset with the ability to interpret campaign performance data and translate insights into actionable improvements.
- High attention to detail, strong execution skills, and the ability to manage multiple campaigns and priorities effectively.
- Collaborative mindset and willingness to work in a fast-paced, mission-driven environment.
- Previous experience in NGOs, social impact organizations, community engagement, or purpose-driven brands is an advantage.
Responsibilities
- Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Build, manage, and optimize automated email journeys, drip campaigns, newsletters, donor communication flows, volunteer engagement campaigns, and event communications.
- Collaborate with internal stakeholders to develop compelling, audience-focused email content aligned with campaign objectives.
- Monitor, analyze, and report campaign performance using metrics such as open rates, click-through rates, bounce rates, conversions, and subscriber engagement.
- Use campaign insights to identify optimization opportunities and continuously improve audience engagement and marketing effectiveness.
- Support communication planning and strategy for volunteering initiatives, donor engagement, events, and organizational announcements.
- Contribute to broader marketing and communications initiatives, including social media campaigns, storytelling projects, and digital outreach.
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