Marketing & Events Specialist
New
A
AxonMarketing
Remote, CanadaFull-TimeMiddle
Salary49,725 - 79,560 CAD per year
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Job Details
- Languages
- English
- Experience
- 2–4 years of experience
- Required Skills
- Digital MarketingCRM
Requirements
- 2–4 years of experience in B2B or B2G marketing, field marketing or events.
- Bachelor's degree in Marketing, Business, Communications or a related field.
- Fluency in English with excellent written and verbal communication skills.
- Experience developing and executing integrated marketing programmes, including events, campaigns and customer engagement initiatives.
- Experience managing external agencies across areas such as PR, digital marketing, CRM and social media.
- Excellent communication and relationship-building skills, with the ability to influence cross-functional teams.
- Self-starter mindset with the ability to thrive in ambiguity and take ownership.
- Comfortable analysing programme performance and using data to inform marketing decisions.
- Ability to travel across Canada (approximately 10–20%).
- Passion for purpose-driven work in technology, public safety or other mission-aligned sectors.
Responsibilities
- Own the Canadian regional marketing strategy and execution plan, aligning regional priorities with international business objectives.
- Plan and execute events, activations and local experiences across Canada, including trade shows, customer events, executive roundtables, and summits.
- Localise and deploy marketing assets, messaging and social media content for Canadian audiences.
- Build partnerships with customers, associations and industry influencers to increase awareness and adoption.
- Serve as the primary marketing advisor to the Canadian Sales team, supporting regional growth initiatives.
- Recommend regional marketing investments and programmes based on performance insights.
- Manage lead capture, event ROI, and post-event follow-up.
- Coordinate PR content, reputation management, media relations, and locally relevant customer case studies.
- Manage agencies, vendors, project timelines, and cross-functional contributions.
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