Lead Generation Marketing Specialist
New
J
JobgetherMarketing
Based in CanadaFull-TimeMiddle
Salary65,000 - 70,000 CAD per year
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Job Details
- Experience
- 1–3 years
- Required Skills
- Lead GenerationHubSpotGoogle WorkspaceCRMData analytics
Requirements
- 1–3 years of experience in lead generation, demand generation, marketing, sales operations, or a related B2B commercial role.
- Diploma or Bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.
- Proven ability to generate qualified leads, meet performance targets, and contribute to sales pipeline growth.
- Strong experience using HubSpot, including CRM management, workflow automation, email marketing, and campaign reporting.
- Experience supporting B2B sales organizations through lead generation, campaign execution, or marketing operations.
- Proficiency with Google Workspace and familiarity with digital marketing tools and reporting platforms.
- Experience with prospecting platforms such as LinkedIn Sales Navigator, ZoomInfo, or similar solutions is considered an asset.
- Excellent written and verbal communication skills with the ability to engage prospects and build professional relationships.
- Strong analytical mindset with experience interpreting campaign metrics and identifying opportunities for continuous improvement.
- Highly organized, self-motivated, and comfortable managing multiple priorities in a fast-paced, collaborative environment.
Responsibilities
- Develop, execute, and optimize multi-channel lead generation campaigns using email, LinkedIn, phone outreach, and other digital engagement strategies.
- Research target markets, identify high-value accounts, key decision-makers, and buying committees to generate qualified sales opportunities.
- Collaborate with sales leadership, business development representatives, and account executives to support pipeline growth and revenue objectives.
- Conduct prospect research and needs assessments to align customer challenges with appropriate solutions and improve lead qualification.
- Manage inbound lead follow-up while ensuring timely routing of qualified opportunities to the appropriate sales representatives.
- Build and maintain automated workflows, campaign processes, and reporting dashboards within HubSpot to improve sales and marketing efficiency.
- Monitor campaign performance, sales funnel metrics, and conversion rates, using data-driven insights to refine outreach strategies and maximize return on investment.
- Evaluate and recommend new customer acquisition channels, tools, and best practices to continuously strengthen lead generation performance.
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