Associate Director - Media Strategy & Planning
New
J
JobgetherDigital Marketing
IndiaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementData AnalysisDigital Marketing
Requirements
- 8+ years of experience in digital marketing, with deep expertise in paid media strategy and campaign management.
- Proven experience managing end-to-end digital media programs, from planning and execution to optimization and reporting.
- Strong hands-on knowledge of Google Ads and social media advertising platforms.
- Experience managing large-scale paid campaigns across multiple channels and markets.
- Excellent presentation skills and confidence communicating insights and recommendations to clients and stakeholders.
- Strong leadership, organizational, and project management skills.
- Ability to work independently, manage ambiguity, and prioritize multiple initiatives in a fast-paced environment.
- Strategic mindset with the ability to translate complex challenges into actionable recommendations.
- Bachelor’s degree preferred, with strong analytical and academic performance.
- Advanced knowledge of programmatic media and advertising technology platforms, including DMPs, SSPs, and ad servers, is a plus.
Responsibilities
- Lead strategic media programs across diverse global client portfolios, delivering recommendations and action plans focused on business growth and ROI.
- Develop and execute comprehensive paid media strategies aligned with customer acquisition and engagement objectives.
- Manage and optimize campaigns across platforms such as Google Ads, social media channels, and programmatic media solutions.
- Oversee campaign performance through tracking, automation, reporting, and continuous optimization initiatives.
- Analyze results, prepare business reviews, and present insights and growth opportunities to stakeholders.
- Guide customer experience testing strategies, including creative optimization, landing page improvements, conversion testing, and journey enhancements.
- Manage resources, budgets, and account profitability while ensuring delivery against performance goals.
- Mentor and develop team members, fostering strong execution standards and continuous improvement.
- Collaborate with clients, product teams, and cross-channel specialists to create integrated marketing solutions.
- Drive technical and strategic improvements across media operations and campaign processes.
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