Consumer Research Manager
New
G
GoMiningFintech / Crypto
Cyprus. Georgia. Poland. Spain. Serbia. LatviaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 5+ years
- Required Skills
- Data AnalysisProduct AnalyticsMarket Research
Requirements
- 5+ years of experience in consumer insights, market research, or brand strategy (client or agency-side).
- Hands-on experience managing brand health trackers and U&A studies, including questionnaire design.
- Strong quantitative research skills including sampling, significance, and weighting.
- Demonstrable expertise in qualitative research craft.
- Experience managing research agencies and providing effective project briefings.
- Proven ability to translate data into actionable recommendations for leadership.
- Experience managing multi-market research and its associated comparability challenges.
- Experience building an insights function from the ground up.
- Fluent in English.
- Experience in crypto, fintech, or investment product categories is a plus.
- Familiarity with product analytics tools and working with data teams is a plus.
Responsibilities
- Build and own the consumer research programme including market sizing, segmentation, U&A, and brand health tracking.
- Establish the brand and category baseline by market and segment.
- Execute concept, proposition, messaging, and creative testing for GTM launches.
- Maintain living audience segmentation and personas for the marketing function.
- Conduct qualitative work such as user interviews, focus groups, and community listening.
- Manage research vendor relationships, briefs, scope, cost, and quality control.
- Synthesize attitudinal research with behavioral data to explain performance trends.
- Monitor the competitive and category landscape as a standing input.
- Translate research findings into strategic recommendations for commercial leaders.
- Build a measurement framework to make brand and marketing OKRs verifiable.
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