Senior Product Manager, Advertising & Publisher Monetization
New
J
JobgetherAdvertising Technology
SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Product ManagementSEOA/B testingData analytics
Requirements
- 5+ years of product management or product ownership experience within digital publishing, advertising technology, e-commerce, or consumer web platforms.
- Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.
- Strong understanding of programmatic advertising ecosystems, publisher monetization strategies, and digital advertising operations.
- Experience working with platforms such as Google Ad Manager, header bidding solutions, SSPs, exchanges, or similar monetization technologies.
- Proficiency with analytics and experimentation platforms such as GA4, Domo, Looker, VWO, Optimizely, or equivalent tools.
- Strong knowledge of advertising performance metrics, including RPM, eCPM, fill rate, viewability, latency, CTR, and revenue per session.
- Familiarity with Core Web Vitals, SEO best practices, page performance optimization, and advertising technology integrations.
- Proven experience leading experimentation initiatives that deliver measurable business and revenue improvements.
- Excellent project management, prioritization, communication, and cross-functional collaboration skills.
- Analytical mindset with the ability to transform complex data into actionable product strategies and business decisions.
Responsibilities
- Define and manage the advertising product roadmap, prioritizing initiatives that increase monetization while maintaining a high-quality user experience.
- Collaborate with Ad Operations to optimize ad placements, layouts, refresh strategies, lazy loading, video advertising, native formats, and other monetization opportunities.
- Partner with engineering teams to implement advertising technologies and support new monetization capabilities.
- Work closely with analytics, SEO, marketing, and revenue teams to identify growth opportunities and monitor advertising performance.
- Analyze key performance indicators such as RPM, eCPM, fill rate, CTR, viewability, revenue per session, Core Web Vitals, and user engagement.
- Lead A/B testing programs to evaluate advertising layouts, page templates, navigation, and optimization strategies.
- Evaluate advertising platforms, header bidding solutions, SSPs, exchanges, and strategic monetization partners.
- Develop detailed product requirements, user stories, acceptance criteria, and implementation plans.
- Present performance insights, experimentation results, and strategic recommendations to leadership.
- Monitor industry trends in programmatic advertising, privacy regulations, AI-powered optimization, identity solutions, and publisher technologies.
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