Klaviyo Email & SMS Specialist

New
U
UMAEZ LLCE-commerce DTC
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3+ years Klaviyo SMS experience (Strong Advantage)
Required Skills
Data AnalysisQAShopifyA/B testing

Requirements

  • Proven hands-on experience building and managing Klaviyo accounts.
  • Experience with flows, segmentation, campaigns, and reporting in Klaviyo.
  • E-commerce or DTC background with an understanding of subscription economics and customer journey mapping.
  • Strong QA discipline with attention to detail regarding links, UTMs, and rendering.
  • Data literacy to analyze performance data and provide actionable recommendations.
  • Ability to work in a fast-paced, remote, asynchronous team environment.
  • Familiarity with the Shopify e-commerce stack.
  • Highly organized with the ability to manage multiple brands simultaneously.
  • 3+ years of Klaviyo SMS experience (Strong Advantage).
  • Experience with subscription platforms such as Loop Subscriptions (Strong Advantage).

Responsibilities

  • Build and manage all email and SMS flows including welcome, post-purchase, pre-renewal, and win-back sequences.
  • Set up and manage promotional, product launch, and seasonal campaigns on schedule.
  • Develop and maintain behavioral and lifecycle-stage audience segmentation.
  • Execute and monitor A/B tests on subject lines, send times, and content variations as directed by the Head of Retention.
  • Perform rigorous QA on all sends, checking links, UTM parameters, rendering, and list hygiene.
  • Generate weekly or monthly performance reports analyzing KPIs like open rates, click rates, and revenue per recipient.
  • Maintain the cross-channel email and SMS calendar in coordination with the Head of Retention.
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