Junior Marketing Automation Specialist
P
PatientPointDigital Health
Remote, USFull-TimeJunior
Salary55,000 - 88,000 USD per year
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Job Details
- Experience
- 0–2 years of experience
- Required Skills
- HTMLCSSSalesforceWordPressHubSpot
Requirements
- 0–2 years of experience in digital marketing, marketing operations, or a related field.
- Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform.
- Comfort working with data in spreadsheets and databases.
- Strong attention to detail and organization.
- Basic understanding of email marketing best practices (segmentation, deliverability, A/B testing).
- Bachelor's degree in marketing, communications, business, or equivalent experience preferred.
- Experience with CRM platforms (e.g., Salesforce) preferred.
- Basic HTML/CSS knowledge for email template edits preferred.
- WordPress experience preferred.
- Exposure to lead scoring or lifecycle marketing concepts preferred.
Responsibilities
- Build, test, and deploy email campaigns, including newsletters and one-off sends.
- Manage email production, segmentation, and personalization to ensure the right message reaches the right audience.
- Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements.
- Maintain database cleanliness and list management including deduplication, standardization, and segmentation within Pardot.
- Support data governance standards to ensure lead and contact data accuracy across systems.
- Build and execute forms and landing pages within Pardot.
- Help build and maintain nurture and lifecycle email workflows in Pardot.
- Monitor the integration between Pardot and CRM and lead scoring model.
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