Associate Brand Manager
N
Nordic NaturalsNutritional supplements
Location: Watsonville, CA; Location: RemoteFull-TimeMiddle
Salary103,000 - 119,000 USD per year
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Job Details
- Experience
- 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management
- Required Skills
- Microsoft ExcelMS OfficePowerPoint
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management.
- Proficiency with MS Office, including advanced Excel and PowerPoint skills.
- Experience supporting new product innovation and stage-gate commercialization processes.
- Experience with integrated marketing campaigns and creative judgment.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
- Strong analytical skills with experience in syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
- Dietary supplement or CPG industry experience preferred.
- MBA preferred.
Responsibilities
- Develop and execute portfolio growth strategies aligned with company objectives.
- Analyze business performance using syndicated data, retailer insights, and consumer research.
- Recommend portfolio optimizations including pricing, packaging, and product lifecycle management.
- Lead new product concepts from ideation through the stage-gate commercialization process.
- Partner with Brand Managers and agencies to develop integrated marketing campaigns and creative assets.
- Ensure all marketing initiatives reinforce premium brand positioning and scientific credibility.
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