Paid Media and Creative Specialist

Hunt StOutdoor Retail

Looking for Philippines-based candidates, North American commercial business and AU business hoursContractMiddle

Salary2,000 - 2,800 AUD per month

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Job Details

5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands.
Proven experience across Australian and North American (US & Canada) markets.
Strong proficiency with Meta Ads Manager and Google Ads, including AI/Advantage+ tools.
Working knowledge of Klaviyo for audience segmentation and flow building.
Proficiency with Shopify and Google Analytics 4 (GA4).
Understanding of Marketing Efficiency Ratio (MER) alongside ROAS and CPA metrics.
Graphic design skills (e.g., Canva, Photoshop) for adapting creative assets.
Experience analyzing performance data to create clear creative briefs.
Excellent written and verbal English communication skills.
Strong analytical and problem-solving abilities.
Must be based in the Philippines.

Manage and optimize full-funnel paid advertising campaigns across Meta, Google, and other channels for AU and North American markets.
Allocate and manage paid media budgets based on profitability signals like margin and inventory position.
Analyze creative performance to identify winning hooks and messaging, producing actionable briefs for the content team.
Adapt and resize creative assets using graphic design tools for various ad placements and testing frameworks.
Align paid media strategies with seasonal peaks, product launches, and inventory availability across different geographic regions.
Develop customer segmentation and retargeting strategies within Klaviyo to improve customer lifetime value.
Monitor performance metrics including ROAS, MER, CAC, CPA, and conversion rates, providing actionable reports and recommendations.

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