Marketing Manager (Offline Programs)
New
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Institute of Metacognitive ProgrammingEducation, Coaching
CroatiaFull-TimeManager
SalaryCompetitive salary with fixed and performance-based components tied to KPI achievement.
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Job Details
- Languages
- English proficiency at B2 level or higher.
- Experience
- Minimum 3 years of experience in a similar marketing role.
- Required Skills
- Project ManagementData AnalysisLead GenerationBudget management
Requirements
- Minimum 3 years of experience in a similar marketing role.
- Proven success in promoting travel projects, conferences, or large-scale events.
- Demonstrated experience launching marketing campaigns or programs in new markets.
- Strong organizational and planning skills: ability to create detailed plans, manage schedules, budgets, and prioritize effectively.
- Analytical mindset: ability to structure and process qualitative and quantitative data and draw actionable conclusions.
- Team leadership and collaboration skills: ability to inspire and coordinate cross-functional teams.
- English proficiency at B2 level or higher.
Responsibilities
- Develop and implement comprehensive marketing strategies for all offline programs.
- Organize and manage marketing activities across multiple channels.
- Lead project execution, oversee all stages of program launches, and ensure milestones are met.
- Allocate and monitor marketing budgets effectively to maximize ROI.
- Identify new ideas to improve key metrics, optimize conversion at each stage of the funnel, and test hypotheses for scalable growth.
- Collaborate with influencers and manage PR campaigns to increase visibility and credibility.
- Implement content strategies that support offline program promotion and audience engagement.
- Achieve SQL (Sales Qualified Leads) targets through targeted marketing initiatives.
- Manage relationships with contractors, agencies, and external partners.
- Provide weekly and monthly reporting with clear insights on performance and results.
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