Director of Paid Search
New
C
Common Thread CollectiveECommerce Marketing
Fully remoteFull-TimeDirector
Salary$100,000 base salary per year + up to $20,000 in performance-based bonuses.
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Job Details
- Required Skills
- Data AnalysisPeople ManagementQA Automation
Requirements
- Demonstrated track record managing $2M+ in annual Google Ads spend across Search, Shopping, and Performance Max.
- Expert-level understanding of Google Shopping feed architecture and campaign performance diagnosis.
- Proficiency in Performance Max strategy, including asset structures and audience signals.
- Direct people management experience with a history of coaching and performance management.
- Practical experience using LLMs (specifically Claude) for workflow automation, content generation, and data analysis.
- Executive-level communication skills, capable of presenting to CMOs and founders.
- Strong analytical foundation in budget modeling and incrementality frameworks.
- Background in DTC or performance marketing agencies is strongly preferred.
Responsibilities
- Serve as the primary executive-level contact, strategic counselor, and growth partner for a portfolio of key clients.
- Lead quarterly business reviews (QBRs) that align search performance with client revenue, retention, and brand goals.
- Design and own end-to-end AI-powered automation workflows for Google Shopping feed optimization and campaign management using Claude.
- Develop and integrate automated ad copy generation, performance reporting, and data analysis pipelines.
- Define quality control criteria for AI-generated outputs and partner with engineering to productize successful workflows.
- Manage, coach, and develop the paid search team while defining escalation paths and account playbooks.
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