Director of Brand Marketing, Consumer & Home Services
New
M
MarketPro IncorporatedConsumer Services
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12+ years
Requirements
- 8–12+ years in brand marketing leadership roles.
- Proven experience in multi-location, franchise, or distributed service models.
- Experience managing meaningful media budgets ($10M+).
- Track record of building or evolving brand systems that drive measurable growth.
- Proven experience working with data/analytics teams.
- Ability to influence across C-suite, field operators, and agency partners.
- Builder mindset capable of creating structure.
- Ability to balance creative instinct with analytical rigor.
- Comfort operating in a fast-paced, high-growth, PE-backed environment.
- Experience in home services or consumer services preferred.
- Experience with private equity–backed or high-growth platforms preferred.
Responsibilities
- Define and evolve brand architecture and messaging across a multi-brand platform.
- Develop differentiated positioning that breaks through in highly commoditized markets.
- Lead annual brand planning aligned to revenue and growth objectives.
- Translate brand strategy into effective, localized execution across diverse markets.
- Enable field teams with clear frameworks, tools, and creative assets.
- Oversee $10M+ in brand media investment across traditional and digital channels.
- Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization.
- Lead creative direction to build trust and develop scalable creative systems.
- Manage agency partners and internal creative resources.
- Support onboarding and integration of newly acquired brands.
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