Principal Product Manager - Ads Auction and Measurements
New
Y
YelpAdTech
United StatesFull-TimePrincipal
SalaryUSD 207000 - 326000 / year
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Job Details
- Experience
- 8+ years
- Required Skills
- PythonSQLMachine LearningProduct ManagementA/B testing
Requirements
- 8+ years of technical product management experience, preferably in auctions, bidding systems, search ranking, or AdTech platforms.
- Strong understanding of auction theory (e.g., VCG, GSP), optimization algorithms, and machine learning concepts.
- Proven ability to independently query and analyze large, complex datasets using SQL.
- Proficiency with data analysis tools and languages such as Python or R.
- Deep understanding of applied statistics, experimental design (A/B testing), and causal inference.
- Technical fluency to engage deeply with engineers and data scientists on algorithms and system design.
- Strong structured thinking and problem-solving abilities.
- Excellent communication and collaboration skills to influence diverse stakeholders.
- Master's or PhD in Computer Science, Statistics, Economics, Operations Research, Mathematics, or a related field preferred.
Responsibilities
- Define and drive the product roadmap for Yelp's ads auction, bidding algorithms, pricing mechanisms, and budget pacing systems.
- Partner with Engineering and Data Science to design and refine auction-based ad selection systems.
- Define and own the key metrics framework for evaluating auction health, efficiency, and business impact.
- Conduct hands-on analysis of large-scale auction and advertising datasets using SQL and Python.
- Lead the end-to-end product lifecycle for auction-related features and improvements.
- Collaborate across functions with Engineering, Data Science, Sales, and Finance to communicate complex trade-offs.
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