E-commerce Performance Operator / Manager

New
H
Helios WorldwideDirect-to-consumer E-commerce
Remote, USFull-TimeManager
Salary not disclosed
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Job Details

Experience
3+ years
Required Skills
ShopifyA/B testing

Requirements

  • 3+ years of hands-on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand.
  • Deep familiarity with Shopify ecosystem and associated apps like Klaviyo, Rebuy, Gorgias, and Recharge.
  • Proficiency with landing page builders such as Rebuy, Unbounce, or Replo.
  • Advanced analytical skills to interpret attribution models and manage unit economics.
  • Strong understanding of ad platforms including Meta Ads Manager and Google Ads.
  • Strong knowledge of A/B testing methodologies.
  • Execution-focused self-starter capability for fast-paced environments.
  • Experience in Beauty, Apparel, or CPG industries is a plus.
  • Basic HTML/CSS/Liquid knowledge for light Shopify theme tweaks is a plus.
  • Experience managing retention channels via Klaviyo or Attentive is a plus.

Responsibilities

  • Oversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partners.
  • Manage daily/weekly performance targets against ROAS, MER, CAC, and LTV.
  • Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators.
  • Continually audit and optimize the customer journey on Shopify including landing pages, PDPs, checkout, and upsell flows.
  • Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate and Average Order Value.
  • Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns.
  • Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain reality.
  • Build and maintain real-time performance dashboards using tools like Triple Whale, Northbeam, or GA4.
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