Event Marketing Manager
New
M
Merkle ScienceBlockchain, Cybersecurity
New YorkFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum two years of experience in event marketing or field marketing.
- Required Skills
- Project ManagementSalesforceBudget management
Requirements
- Minimum two years of experience in event marketing or field marketing.
- Knowledge in trade show project management covering strategy, messaging, design, logistics, vendor management, budget, execution, and analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive, self-motivated, and organized individual.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Comfortable presenting strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Willingness to travel occasionally (less than 20%).
Responsibilities
- Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
- Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
- Define marketing objectives and metrics for events, conduct post-event evaluations, and report progress toward KPIs.
- Manage event marketing budgets, report on budget utilization, and communicate scope changes.
- Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams.
- Ensure logistical information for attendees is clearly communicated and organized.
- Evaluate third-party opportunities and build vendor relationships to enhance market exposure and quality.
- Collaborate with internal teams and suppliers to manage project execution on schedule and within budget.
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