User Acquisition Marketing Manager
H
HuckleberryParenting App
RemoteContractMiddle
Salary45 - 65 USD per hour
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 4+ years of relevant work experience.
- In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
- Experience working with an MMP (e.g., AppsFlyer).
- Experience working with data analytics platforms (e.g., Amplitude).
- Experience running lift tests.
- Strong analytical and reporting skills.
- Technical knowledge and experience setting up conversion tracking.
- Excellent sense of accountability and ownership.
- A blend of creative and analytical approaches to problem-solving.
Responsibilities
- Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others.
- Maintain CAC and ROAS targets while managing and optimizing a multi-million dollar budget.
- Conduct thorough data analysis to identify trends and optimize campaign performance.
- Partner with creative and brand teams to develop scalable ad creatives and performance-driven messaging.
- Build and manage testing frameworks including A/B tests, creative experiments, and audience tests.
- Act as liaison to affiliate marketing agencies and ad platform partners.
- Collaborate with product, data science, and lifecycle teams to improve acquisition-to-retention performance.
- Explore, evaluate, and prioritize user growth opportunities.
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