Media Buying Specialist, Meta & Direct Buy
G
Golden Pet BrandsPet Nutrition
RemoteFull-TimeMiddle
Salary$75,000-$90,000, plus bonus potential
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Job Details
- Experience
- 1-2 years
- Required Skills
- Data Analysis
Requirements
- 1-2 years of experience in media buying.
- Familiarity with Meta Ads Manager and campaign setup.
- Comprehensive understanding of media buying principles across platform-based and direct-to-network buying.
- Experience navigating ad network interfaces and building partner relationships.
- Solid understanding of pixels, S2S tracking, and attribution.
- Strong analytical skills with comfort using spreadsheets.
- Detail-oriented, organized, and capable of managing multiple channels.
- Clear communication and relationship-building skills.
- Ability to adapt in a fast-paced environment.
- Bachelor's degree or equivalent experience.
Responsibilities
- Set up, monitor, and optimize Meta ad campaigns, owning budgets and offers as assigned.
- Identify, test, and scale direct buy ad network partnerships.
- Build and nurture relationships with key contacts at direct buy ad network partners to negotiate favorable terms.
- Develop and test ad creative across both Meta and direct buy networks to maximize revenue and ROI.
- Analyze performance data including spend, ROI, ROAS, CAC, and CPA.
- Maintain tracking and reporting infrastructure including pixel/S2S tracking and fraud monitoring.
- Collaborate with Creative, Analytics, and Affiliate/Partnerships teams on campaign concepts.
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