Wholesale Marketing Manager
T
TrafileaConsumer Tech eCommerce
USAFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Microsoft ExcelGoogle WorkspaceAsana
Requirements
- 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns.
- Experience collaborating with major retailers such as Walmart, Macy’s, Kohl’s, and Nordstrom.
- Familiarity with apparel retail environments; intimate apparel experience is a plus.
- Demonstrated ability to negotiate professionally and lead vendor and retailer relationships.
- Data-driven mindset with the ability to use metrics to optimize marketing spend and storytelling.
- Advanced proficiency in MS Excel (pivot tables, formulas) and Google Workspace.
- Hands-on experience implementing or using AI-driven tools for campaign performance analysis.
- Proficiency in project management tools such as Asana.
- Excellent communication and active listening skills with the ability to influence at all levels.
- Strong problem-solver with a strategic, detail-oriented approach.
Responsibilities
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
- Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
- Support freestanding store launches with playbooks, launch plans, and evaluations.
- Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
- Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
- Own retail marketing budget allocation, including co-op spend and production costs.
- Implement AI-driven tools for campaign tracking and creative optimization.
- Report project and campaign results to senior leadership.
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