Retention Marketing Manager
New
K
Kindred BravelyDTC eCommerce
US - REMOTEFull-TimeManager
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- ShopifyMicrosoft Excel
Requirements
- Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
- 5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce.
- Prior experience in apparel, wellness, or CPG brands preferred.
- Proven team management experience.
- Exceptional data analysis and Excel skills.
- Proficiency in GA4.
- Experience with Klaviyo and Shopify preferred.
- Familiarity with loyalty and referral platforms is a plus.
- Strong communication and presentation skills.
Responsibilities
- Own and drive the overarching retention strategy across email, SMS, direct mail, and other channels for Kindred Bravely and Storq.
- Utilize advanced data analytics to identify customer insights, trends, and opportunities for retention and loyalty.
- Improve email and SMS campaign performance through advanced segmentation, personalization, and A/B testing.
- Manage and test behavioral-based marketing automation to improve conversion and revenue.
- Oversee on-site lead capture efforts and lead nurturing strategies.
- Partner with the Paid Media team to co-create re-engagement strategies.
- Own weekly and monthly reporting for all retention channels.
- Manage and mentor the Email Marketing Specialist to foster a high-performing team.
- Refine customer journey maps and integrate customer survey insights into marketing initiatives.
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