Senior Creative Strategist
J
JobgetherPerformance Marketing
India, at least 6 hours of overlap between 9:00 AM and 6:00 PM (GMT+3)Full-TimeSenior
Salary$3,000 - $4,500 monthly
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of experience in Creative Strategy, Performance Marketing, Direct Response Copywriting, or similar roles for DTC brands.
- Proven experience creating and scaling successful Meta advertising concepts.
- Strong understanding of direct-response advertising principles and performance marketing frameworks.
- Experience collaborating directly with creative teams, including video editors, designers, and copywriters.
- Ability to analyze creative performance metrics and translate insights into actionable improvements.
- Excellent written and spoken English communication skills.
- AI-native mindset with experience using AI tools for research, content creation, and creative development.
- Strong strategic thinking skills with the ability to develop concepts before execution.
- Ability to work independently, manage priorities, and take ownership of creative initiatives.
- Availability to work with at least 6 hours of overlap between 9:00 AM and 6:00 PM (GMT+3).
Responsibilities
- Conduct deep customer research to understand audience behaviors, pain points, motivations, and buying triggers.
- Analyze competitors, market trends, and advertising libraries to identify new creative opportunities and winning angles.
- Develop creative strategies, hooks, messaging frameworks, and positioning concepts that drive customer engagement.
- Write high-converting scripts for short-form ads, long-form video sales letters, AI-generated UGC content, and static advertisements.
- Create landing pages, advertorials, listicles, and other direct-response marketing assets.
- Produce detailed creative briefs that clearly communicate concepts, objectives, and execution requirements.
- Collaborate with video editors, designers, and copywriters to ensure creative assets align with strategic goals.
- Review campaign performance data to understand why creatives succeed or underperform.
- Use insights from testing and analytics to continuously improve messaging, concepts, and advertising performance.
- Leverage AI tools to accelerate research, ideation, script creation, and creative workflows while applying strategic human judgment.
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