Commercial Services Lead

T
TideFintech
Location: United KingdomFull-TimeLead
Salary not disclosed
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Job Details

Experience
7+ years
Required Skills
Project ManagementData Analysis

Requirements

  • 7+ years of product marketing experience in B2B SaaS, B2B2C, Lead generation, fintech, or adjacent industries.
  • Experience with subscription-based or tiered pricing products is highly desirable.
  • Strong commercial acumen with a proven track record of identifying opportunities and setting/tracking KPIs.
  • Demonstrated success in delivering holistic, high-impact omni-channel campaigns.
  • Exceptional project management skills with the ability to manage multiple launches and tactical tests.
  • Strong analytical mindset capable of interpreting data to develop hypotheses and actionable plans.
  • Creative collaborator with experience building cross-functional relationships and crafting compelling messaging.
  • Self-starter attitude with the ability to proactively remove blockers and adapt to shifting priorities.

Responsibilities

  • Partner with Finance and stakeholders to set, track, and refine financial projections and ensure revenue accountability.
  • Analyze member behavior and campaign performance with BI support to provide data-driven recommendations.
  • Partner with Product teams to shape positioning, align on roadmaps, and execute successful product launches.
  • Lead omni-channel Go-To-Market strategies across sales, CRM marketing, and in-app touch points.
  • Communicate regularly with stakeholders, including the Senior Leadership Team.
  • Monitor market trends and competitor activity to differentiate Tide’s value proposition.
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