Off-Page SEO Manager
B
BWZSEO / Media
Canada / Vancouver, British Columbia / Calgary, Alberta / Ottawa, Ontario / Toronto, Ontario / Winnipeg, Manitoba / Victoria, British ColumbiaFull-TimeManager
Salary80,000 - 100,000 CAD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- SEMrushAhrefs
Requirements
- 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline
- Strong relationship-building instincts for initiating and nurturing recurring partnerships with external stakeholders
- Working understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky
- Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs, SEMrush, email outreach platforms)
- A self-directed, experimental approach to proposing, testing, and iterating on ideas
- Strong organization and reporting instincts to track outcomes and performance
Responsibilities
- Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
- Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
- Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign
- Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy
- Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources
- Grow the contribution of earned and owned acquisition channels over time
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