Senior SEO & GEO Manager
P
plancraftB2B SaaS
Remote (within Germany)Full-TimeSenior
Salary€65K - €75K; €65K – €75K; Senior-Level: €65K – €75K
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Job Details
- Languages
- English (C1/C2), German (C1/C2)
- Experience
- 5+ years
- Required Skills
- Google AnalyticsSEMrush
Requirements
- 5+ years of hands-on SEO experience with strong expertise in technical SEO, international SEO, content strategy and on-page optimization, ideally within B2B SaaS
- Hands-on experience optimizing visibility across AI-powered search platforms and Generative Engine Optimization (GEO)
- Advanced experience with tools such as Google Search Console, Google Analytics 4, Semrush and Screaming Frog
- Strong analytical mindset with the ability to translate data into measurable business impact
- Experience developing SEO-driven content strategies based on keyword research, topic clustering and search intent
- Excellent stakeholder management and communication skills across cross-functional teams
- Strong ownership mentality and a passion for experimentation, continuous learning and optimization
- Strong communication skills in English and German (C1/C2 level)
Responsibilities
- Own and execute plancraft's global SEO and GEO strategy, driving sustainable organic growth across traditional search engines and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot.
- Lead the technical SEO roadmap by identifying optimisation opportunities, conducting audits and partnering with the Website Manager to improve crawlability, indexation, structured data, Core Web Vitals and overall search performance.
- Develop and execute a scalable content strategy, including keyword research, topic clustering, search intent analysis and content optimisation to strengthen plancraft's topical authority.
- Define and implement international SEO strategies together with Country Managers to maximise organic growth across local markets.
- Measure, analyse and continuously improve SEO and GEO performance through clear KPIs, dashboards and ongoing experimentation.
- Partner closely with Product, Product Marketing, Brand & Content, Website and Performance Marketing teams to embed SEO and GEO best practices across the organisation.
- Act as plancraft's subject matter expert for SEO, GEO and AI search, proactively identifying new opportunities and translating industry developments into measurable business impact.
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