Local Marketing Manager
L
Location3Digital marketing
Remote (U.S. only)Full-TimeManager
Salary$65,000 – $75,000 / year
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Job Details
- Experience
- 3-5 years
- Required Skills
- SEOZendesk
Requirements
- 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
- Strong analytical skills with the ability to interpret paid and organic performance metrics.
- Experience coaching franchisees or small business owners through performance improvement and change.
- Strong working knowledge of local paid media and organic marketing performance.
- Ability to influence without authority and guide franchise owners toward best practices.
- Confidence leading frequent performance and coaching conversations with professionalism and clarity.
- Strong judgment around prioritization, escalation, and capacity management.
- Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
- High level of ownership, accountability, and service orientation.
Responsibilities
- Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
- Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
- Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
- Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
- Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
- Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
- Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
- Coordinate with internal teams including Paid Media, SEO, and Strategy Directors to ensure aligned execution.
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