Senior Data Analyst (Marketing team)
G
GoMiningFintech, Crypto, SaaS
Serbia. Poland. Moldova. GeorgiaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English B2/C1
- Experience
- 5+ years
- Required Skills
- PythonSQLData visualizationA/B testingBigQuery
Requirements
- 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics.
- Strong experience analyzing customer lifecycle, retention, and user behavior.
- Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives.
- Experience working with CRM platforms such as Customer.io, Braze, Iterable, or similar.
- Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation.
- Experience building retention and marketing KPI frameworks.
- Strong SQL and Python skills.
- Experience working with cloud data platforms such as BigQuery (preferred), Snowflake, Redshift, or AWS.
- Strong analytical mindset and ability to translate data into business decisions.
- English B2/C1 level proficiency.
Responsibilities
- Build and develop a scalable retention analytics framework across the customer lifecycle.
- Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards.
- Analyze user behavior to improve engagement, retention, and customer lifetime value.
- Develop customer segmentation models, including RFM, to improve targeting.
- Design and evaluate A/B tests for CRM campaigns and marketing initiatives.
- Automate retention reporting and build performance monitoring dashboards.
- Collaborate with Data Engineering to ensure data quality and scalable analytics infrastructure.
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