Marketing Lead - Africa
A
AIVMAI and Crypto
South Africa. Nigeria. Kenya. Egypt. Morocco. GhanaContractLead
Salary not disclosed
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Job Details
- Required Skills
- Content creationSEO
Requirements
- Strong proficiency across go-to-market, growth, content, social media, SEO, and PR.
- Deep understanding of both Web3/crypto-native and mainstream Web2 tech cultures.
- Expert platform knowledge of Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts).
- Ability to understand and utilize current content formats like launch videos and UGC-style short-form video.
- AI-native workflow proficiency: experience setting up AI automations and utilizing daily AI tools.
- Knowledge of go-to-market motions, specifically developer-led and self-serve funnels.
- Experience scaling consumer products across the growth cycle for B2B and B2C audiences.
- Builder's bias toward action and iterative shipping.
- Strong creative ability to generate campaigns and hooks without needing top-down direction.
Responsibilities
- Work directly with the CMO to assist with daily marketing activities and own execution end-to-end.
- Plan and ship social content across Twitter/X, LinkedIn, TikTok, and YouTube.
- Drive go-to-market execution for infrastructure and consumer-facing AI products.
- Develop creative marketing strategies and campaign concepts that resonate in the AI and crypto landscape.
- Design and run growth campaigns, from experiment design through to measurement and iteration.
- Produce and direct short-form content including launch videos and platform-native social content.
- Manage full-cycle growth for B2B and B2C products, covering awareness through retention.
- Implement AI automations and workflows to improve marketing team efficiency.
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