Google Ads Specialist
W
Web Marketing for DentistsDigital Marketing
South Africa. Serbia. Armenia. Czechia. Bosnia and Herzegovina. Montenegro, 5am–2pm ESTFull-TimeMiddle
Salary3,000 - 4,000 USD per month
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Job Details
- Required Skills
- Lead Generation
Requirements
- Demonstrable, hands-on experience in local lead generation via Google Ads for U.S. local B2C businesses
- Proven proficiency in connecting and optimizing Google Business Profile assets within campaigns
- Deep understanding of setting, monitoring, and adjusting Target CPA bidding
- Experience building and optimizing Performance Max campaigns for quality conversions
- Ability to work full-time with required overlap during 5am–2pm EST
- Experience with Microsoft/Bing Ads search campaign management (Bonus)
- Experience running Meta (Facebook/Instagram) lead generation campaigns (Bonus)
- Familiarity with Google Ads Editor for bulk campaign management (Bonus)
- Previous experience working with U.S. dental offices or medical practices (Bonus)
Responsibilities
- Manage and optimise Google Ads campaigns for U.S.-based dental practices
- Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
- Implement and manage Target CPA bidding strategies to control cost-per-lead
- Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns
- Accurately track and differentiate lead sources for client reporting
- Provide clear, actionable reporting and strategic recommendations
- Stay current with Google Ads platform changes, beta features, and best practices
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